Resources Library by ANA

Loohcal media, gloohbal measurement

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019

Author: Daniel Cuende

Company: Cuende Infometrics

April 7, 2019

Research World (November-December 2013)

In this issue we look at research without asking questions: if we ask no questions do we hear no lies?

Catalogue: Research World 2013

Author: ESOMAR B.V.

December 15, 2013

Mastercard- Master insights

Consumer opinions are prolific, authentic and insightful when respondents are more 'relaxed' in the internet versus when they are approached in person. Analysis on consumer-generated content in social media made a great contribution to nurturing the...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Ricardo J. Alvarez

Company: MasterCard

May 3, 2012

3 screen measurement: Soccer World Cup 2010

The paper illustrates the use of a new research approach to measure the effects of the 2010 FIFA World Cup via three multi-media screens; TV, internet and mobile devices. It will illustrate the benefits gained through the convergence of multiple...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Sean Conry, Karen Benezra, Samantha Singh

Companies: Nielsen, Forsta

September 15, 2010

Cross-media measurement by the centralized data collection of comparable data

Measuring systems that provide uniformly structured and prepared data over and above various media are of maximum relevance. The demand for uniform and comparable media usage data is becoming increasingly greater as technologies become more advanced...

Catalogue: WM3 2009: Change Is In The Air...

Author: Tanja Hackenbruch

Company: GfK

May 7, 2009

A case of corporate communication through media synergy

The present case study illustrates an interesting example of cross-media synergy measurement applied to a corporate communication campaign by Telecom Italia, where advertising content and conversation with people merge in an original way. The...

Catalogue: WM3 2009: Change Is In The Air...

Authors: Matteo Cardani, Carlotta Ventura

Company: Wavemaker

May 7, 2009

Audience value across media

The paper sets out the evolution and impact of a new cross media metric, Audience Value, which has been designed, trialled and developed by the BBC during the past 18 months, and which is now being introduced across the business. The BBC serves the...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Nick North, James Holden

Company: GfK

June 1, 2008

This could be heaven

Today's measures of vehicle exposure will not be the measures of the future. Increasing sample sizes will eventually lose the battle as a consequence of ever-increasing fragmentation of media behaviour.Fusion of existing currencies will not be the...

Catalogue: WM3 2007

Author: John H. Faasse

June 3, 2007

Research World (May 2007)

All sorts of consumer-generated media have come into being in the last couple of years, including blogs, forums, podcasts, online social networks and communities. Here, we are talking about a collective name that is applied to different forms of...

Catalogue: Research World 2007

Author: ESOMAR B.V.

May 1, 2007